Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video.
What is a brand awareness campaign?
Creating brand awareness is a key step in promoting a new product or reviving an older brand. Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition.
How to create real brand awareness?
To generate real brand awareness, you have to create content they actually want to see. We’ve got full blog posts on how to work with each of the social platforms’ algorithms, if you want to dive into this social media marketing strategy: Instagram algorithm (TL;DR: Reels. Reels. And more Reels.)
